It would be easy as a photographer to take for granted the opportunity to pitch up and capture images of the amazing wildlife on this planet, and have little or no regard for the gargantuan efforts being made to conserve what we see.

On a recent tour to Namibia, I visited the AfriCat reserve at Okonjima and saw evidence of an inspirational and hugely worthwhile project in the politically complex and challenging world of wildlife conservation.

As a professional wildlife photographer, I have for some time, felt it only right to put something back into a pursuit from which I have taken so much pleasure. As a consequence, I have developed a partnership with AfriCat UK and have agreed to donate 25% of the net profits from the sales of my large-cat prints and I am donating a limited edition A1 photographic print “Morning Greetings” for auction next year.

AfriCat UK is a registered charity whose vision statement is "Conservation, Environmental Education, Research and Community Enhancement". They predominantly support and raise awareness of the AfriCat Foundation (a registered Namibian not for profit organisation).

AfriCat Foundation HQ is based at Okonjima, a private, 200km² nature reserve, 50 kilometers south of Otjiwarongo in central Namibia, and the AfriCat North base borders, western Etosha National Park. The AfriCat Foundation was founded in the early 90's and formally registered as a non-profit organisation in August 1993.

AfriCat has since grown significantly and what started out primarily as a welfare organisation has over the years identified the need to include a focus on child and adult education and research as being essential to accomplishing their mission - the long-term conservation of Namibia's large carnivores and the enhancement of the surrounding communities.

I am delighted to be supporting AfriCat UK.

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